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The Kansas City Star

1729 Grand Blvd.
Kansas City , MO
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Client Success Strategist

The Kansas City Star
Kansas City, MO Full time
Posted on January 23, 2018

The Client Success Strategist (CSS) is a large contributor to the overall success of The Kansas City Star digital business as they will own the day-to-day management of digital accounts and help develop strategies to drive future account performance.  The CSS will assist in creating digital solutions after gaining an in-depth understanding of the clients business, needs and ROI requirements. The Client Success Strategist must be a team player willing to provide support where needed with other misc. projects and planning. 

 

ESSENTIAL FUNCTIONS:

Client Management + Strategic Planning

          Grow and develop the designated business.

          Build trust with and advise clients, providing a range of options to achieve client business and marketing objectives.

          Manage and effectively communicate client expectations for all initiatives.

          Contact and develop relationships with designated senior-level and midlevel clients.

          Supervise “day-to-day” designated client initiatives, including, but not limited to, business-building, strategy, media and creative projects.

          Play an essential role in major presentations to clients, including annual planning and selling creative, media plans and integrated campaign initiatives.

          Provide guidance to clients, assisting them with all aspects of their marketing and advertising.

          Deep dive with client web analytics platforms like Google Analytics, Adobe or Coremetrics.

          Deliver a quality client reporting by auditing, implementing, and managing digital tag management platform.

          Show our clients the value of our work by creating custom scorecards based on site goals to measure website performance.

          Discover underperforming areas of the site; identify opportunities to improve the site.

          Lead client presentations, add insight to data, and field strategic and technical questions.

          Engage with clients and resolve difficult business issues.

          Provide leadership, support and expertise. Inspire, motivate, train and mentor the team as appropriate.

          Practice standard operating procedures within the department to engage with others professionally, efficiently and profitably.

          Advise agency leaders on growth potential for members of the team.

          Own client goals with detail-oriented briefs and strong attention to project management and follow-through

          Develop all assignment briefs in partnership with strategic planning.

          Take responsibility for overall client budgets and scope.

          Define project parameters and client needs.

          Manage client expectations regarding timing, schedules and process.

          Gather initial project-timing feasibility evaluation (through PM).

          Take responsibility for overall communication to the client and of the client’s business, providing insight to agency team members regarding client business or project-specific needs.

          Collaborate regarding projects’ strategic direction and integration.

          Consult with appropriate stakeholders and subject-matter experts in the idea development process.

          Recap client meetings in writing.

          Champion agency process to ensure quality of work.

          Manage client contract, fees and compensation.

 

NON-ESSENTIAL FUNCTIONS:

          Performs other duties and projects as assigned.

          Attends webinars and additional training opportunities to continue to increase knowledge.

 

KNOWLEDGE/SKILLS/ABILITIES:

        Must be able to work independently and as a part of a team. 

        Must have the ability to handle multiple projects and responsibilities simultaneously.

        Intermediate to advanced proficiency with personal computers, the Internet, database applications, and the Microsoft Office suite of products.

        Intermediate to advanced knowledge of web technologies, Google Analytics and digital ad serving/trafficking.

        Must be able to work effectively with others and communicate in a positive manner.

        Possess business and digital acumen; strategic thinker.

        Competitive, passionate and results driven.

        Ability to troubleshoot issues and display strong problem solving abilities.

        Exhibits technical competency with systems and tools.

        Strong communication, analytical and organizational skills.

        Able to multi-task and excel under intense deadline pressure in a rapidly changing environment.

        Able to learn new computer/web-based/3rd party programs and tools.

        Possess leadership qualities as they manage multiple projects to meet client needs.

        Must have experience with technical development across multiple platforms as well as an understanding of the greater digital landscape (online banners, mobile, digital analytics, search, etc.).

        Must have exceptional presentation skills as well as excellent analytical skills.

        Must be highly organized, with a charismatic and varied communication style.

 

QUALIFICATIONS:

        Two years of prior advertising account management experience required.

        Bachelor’s degree in Marketing/Advertising or related field preferred

        Able to work under conditions where aggressive deadline pressures are essential.