Strategic Marketing Consultant - McClatchy

McClatchy Kansas City, MO Full-time Advertising / Marketing / Public Relations

Posted on March 28, 2019

The Strategic Marketing Consultant works with new and existing local/regional Enterprise businesses, utilizing data and research to discover and overcome business challenges through Marketing. With the help of an Agency team (media buyers, data consultants, creative team, and Client Success team) they will follow the Core 4+ process; understanding their needs (both current & desired) and crafting customized solutions to meet customer needs. Strategic Marketing Consultants must have a fluent business acumen and understand cross-channel solutions and how effectively drive results for our customers.

PRIMARY RESPONSIBILITIES:

Identify Growth Opportunities from existing customers
Conduct deep-dive Client Impact Assessments, utilizing pre-call research
Develop Results-Based Solutions based on Data
Present and close proposals
Work with client success team to ensure client goals/expectations are met
Collaborate across the agency team on behalf of customers
Bring New Business or opportunities to the agency team regularly - utilizing Core 4+ Process
Utilize Salesforce as a Predictive and Collaborative tool

KEY COMPETENCIES:

Customer and Business Mindset
Research/Data Driven
Cross-Channel Digital Acumen
Marketing
Ability to Work in Team Environment
Exceptional Communication
Collaboration
Communication
CRM Adoption
Critical Thinking
Emotional Intelligence
Accountability
Change Adoption
Core 4+ Sales Process

Base + Uncapped Commission and full benefits available

McClatchy and The Kansas City Star are equal opportunity employers